Miljøstyrelsen

Kemikalier i tøj bør ikke være på mode.

(Chemicals shouldn’t be in fashion) The Danish Environmental Protection Agency teamed up with MediaCom Beyond Advertising and the two Danish illustra- tors Anna Degnbol and Klara Graah to launch a special kind of t-shirt collection that doubles as frames of a stop-motion film that highlights the issues with clothing production and chemi- cals in fashion. The 190 white t-shirts have been collected from second-hand shops with each one being screen printed with a unique illustration, using eco-friendly ink. Meaning an animated story is revealed when the back of the t-shirts are seen in the right sequence.

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