ATP needed to communicate how much good they have done for the Danish welfare society - since they started, they have saved the public a lot of money and has successfully driven a major digitisation of the public pension obligation for all Danes. This needed to be communicated as there is low awareness in the public about ATP’s work in general. ATP originally wanted to create a print piece to communicate their work, but we recom- mended a digital solution instead, as it is more sustainable and aligns with ATP’s work on digitisation. In addition, it was better suited to the target audience, who would read the communica- tion on their mobile phones. Finally, a website could be distrib- uted to more people and better reach the target audience. The solution was therefore not limited to those who were present at the anniversary celebration only.